Pievienojies velosipēdistu brālībai*, Alfa campaign

www.alfaparks.lv/velo/, May 2011

Works: campaign microsite, display advertising.
*Join bicyclist brotherhoodPievienojies velosipēdistu brālībai, Alfa campaign - Hump

Key visual by DDB Latvia.


Retail Park “Alfa” was opened in June 2001 and was the first shopping center in Riga offering large format value retail. Over the subsequent years, Alfa has been significantly expanded. After several phases of enlargement, offering the most extensive shopping opportunities, cinema and the best selling grocery hypermarket in the city, “Alfa” today assures the widest choice in all categories for the best price in the city. Shopping mall size, easy access, and convenient shopping – these are the keys to Alfa’s success.